Date/Time
Date(s) - 04/21/2025
6:00 pm - 9:00 pm
Categories
Director: Melissa Gray
Class Length: 12-hour four-week workshop
Class Notes: This course includes weekly homework assignments.
Knowledge of present-day trends is always half the battle when putting together a voice-over performance, especially when it comes to commercial copy, and archetypes are an often-underutilized technique to hitting the perfect pitch. Melissa will guide you through the current, major archetypes for commercials including (but certainly not limited to) the bold and confident trustworthiness of the hero-heroine/protagonist for an inspired, new product, the soothing, alluring invitation of the seductress for luxury product ads or maybe even the menacing and condescending vitriol of the villain-villianess/antagonist in… who knows what! By mastering these archetypes, you’ll learn to move seamlessly between the diverse types of commercial scripts with a keen understanding of how to adopt distinct archetypes to suit the needs of different commercial projects. The framework that Melissa will provide will get you one step closer to booking the job by getting you one step AHEAD of your competition!
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