Book, Record, Repeat Business
Sounds good, doesn’t it? Book the gig, record the session and then continue to get unsolicited calls back from the client (or your agent) saying, “We need you to come for a couple hours”. Sends shivers down your spine, right? In the up and down world of entertainment, one of the best ways to create stability is through repeat and referral business. This lesson has not been lost on Voicetrax students who continue to establish strong client relationships and reap the rewards that come with it.
Micha Berman has been enjoying a lot of recurring work as the voice of the Franklin Templeton IVR, as well as commercials for Chevron and First Republic Bank, not to mention industrial work for Oracle, Polycom, Cisco, Trend Micro and Tarceva. Great job, Micha! In her short time with an agency, Vicki Baum’s repeat gigs include both Norton Anti-Virus and Hewlett Packard who booked her for two sessions each.
Jim Edgar has been enjoying repeat business from clients for eLearning projects for ACS and Sungard via existing clients. Recently, Jim had another existing client reappear, an online learning company, keeping his home studio busy. Cinthia DeGregory booked a session for Frog Design, a repeat client of hers, for another medical instruction narration. Angela Harrington (www.angelaharrington.com) voiced some industrials for Safeway - a repeat client - and was in a series of in-store ads for FreeStyle Promise, repeat business from a particular producer. A producer never forgets talent!
And speaking of repeat business, The Queen of Repeat Business, Sara Barrack (www.SaraBarrack.com), continues to create long lasting relationships which leads to A LOT of repeat business. She’s narrated/announced for Broker of Record (5th booking from client), WMDO (part of a 3-year contract) and RetailNext (2nd booking from ad agency). She played the part of a newscaster for Taste TV (4th booking from client) and Walsh Vision. This latest session is 12th booking from the ad agency over the 5-year period! AMAZING!!
Sarah offers some great advice, “Personal marketing is essential. Sometimes clients return after 2 or 3 or even 4 years after they have originally worked with you. Be sure you are top of mind.” Sara’s referral gigs include a web video for Electrik Time Productions and an iPhone app for Stitcher Radio. Sara discloses that this was a referral from a voice-over colleague and friend that was going to be out of town and not bringing her portable studio. “She asked me to cover for her for one week. It goes to show you we are all in this together. Stay in touch with one another. A fellow voice actor could get help get you a gig!” Looks like the CEO of Sara Barrack, Inc. is still red hot! Finally, while voicing various characters on a Hitachi web video, Sara was lucky enough to work with Voicetrax Alum, Cissy Jones. Just like old times…
7/24/12
